Author: Service2Client

What Frictionless WebAR Means for Creators, Brands and Small Businesses

What Frictionless WebAR MeansThe way people interact with the web is changing fast. Attention spans are shorter, app fatigue is real, and users no longer want to download, sign up, or navigate complex interfaces just to engage with content. New technologies like frictionless web-based augmented reality (WebAR) are emerging as powerful solutions.

This shift opens great opportunities for creators, brands, and small businesses.

What is Frictionless WebAR?

Every extra step between a user and an experience reduces engagement. Downloading apps, dealing with permissions, updates, and onboarding screens all create friction. However, frictionless WebAR is delivered directly through a web browser. It uses web standards like WebXR and WebGL to deliver digital content without downloads or installations. With a shift in how value is created, communicated, and converted, it is possible to have interactive storytelling, experiential funnels, immersive education, and hyper-local marketing. All this is without the costs and complexity involved in traditional AR.

Transitioning from the attention economy to the experience economy has been driven by content overload from content, ads, and interfaces competing for clicks. As a result:

  • Users avoid downloading new apps
  • Click-through rates are declining
  • Trust is harder to build through a flat screen alone
  • Static content struggles to hold attention

Frictionless WebAR addresses these barriers.

Users can easily scan a QR code or tap a link and instantly see a product, explore a story in 3D form, or interact with information visually.

From a business perspective, the value lies in zero-friction entry, instant immersion, and seamless connection between physical and digital worlds. This is because WebAR does not require large development teams or app store approvals. It is lightweight, fast, and accessible. This makes it viable not only for big brands but also for solo creators and small businesses.

From Passive Content to Active Experiences

With most digital content, users scroll, read, watch, and move on. Frictionless WebAR is built to turn audiences into participants. Instead of reading about a product, users can see it in a 3D model. Instead of watching a story, they can step inside it. When audiences interact with something in their own environment:

  • Engagement time increases
  • Emotional connections deepen
  • Information is remembered longer
  • Purchase confidence improves

Practical Opportunities for Creators

For filmmakers, artists, game developers, and content creators, frictionless WebAR transforms static content into dynamic, interactive narratives. For instance, scanning a QR code in a physical comic book brings a character to life. This deepens immersion and extends the narrative beyond the printed book. Other examples include AR-enhanced portfolios that showcase work in 3D, behind-the-scenes experiences tied to a QR code, and interactive course previews.

Creators can also monetize WebAR by offering premium AR experiences, bundling AR with digital products, launching interactive experiences for sponsors, and enhancing membership or community access. This makes WebAR part of a creator’s intellectual property and not just a marketing tool.

Practical Opportunities for Brands

Brands leverage WebAR for immersive marketing. Experiential funnels leverage WebAR, allowing brands to engage customers in ways traditional advertising cannot. A good example is a brand launching a new shoe, and customers can scan a QR code on a poster and “try on” the virtual sneakers to see how they look in real time. Luxury brands can offer “virtual showroom” experiences with interactions that deepen the emotional connection.

The low-barrier interaction means higher engagement rates as potential customers are more likely to participate in an experience that doesn’t demand an app download or login.

Practical Opportunities for Small Businesses

Small businesses often struggle to compete with larger brands online. However, now they can access cost-effective WebAR without native app development. This equalizer offers sophisticated marketing and customer engagement tools without the need for a massive budget or IT team. This saves on resources and enables quick campaigns like seasonal promotions.

Since WebAR works through web browsers, a business can gain detailed analytics, such as user behavior. For instance, getting detailed data on dwell time or how long people engage in the experience can indicate how compelling the content is. Spatial analytics, on the other hand, measure how much time users spend on specific scenes, helping make necessary tweaks to optimize user experience. The data collected helps better understand customers and how they engage with content.

Conclusion

Frictionless WebAR represents a fundamental change in how value is delivered online. For creators, brands, and small businesses, it offers a way to stand out by inviting people into meaningful experiences.

In a crowded digital space, ease of access is a competitive advantage. 

Seven Tax Moves to Make Before 2025 Ends – Year-End Tax Planning

Tax Planning 2025, Year-end tax planning 2025

Tax planning feels like homework nobody wants to do, but here’s the reality: real money is sitting on the table. The One Big Beautiful Bill Act changed the rules this year, and most people are still figuring out what matters for their wallets.

Max Out Everything While You Can

Here’s something many people miss. Every Dec. 31, workplace retirement accounts basically close their books for the year. That’s it, opportunity gone. The limit is $23,500 this year, or $31,000 for those over 50. Also, anyone between 60 and 63 can throw in an extra $11,250 with the new super catch-up provision. That’s serious money that could be working harder instead of going to taxes.

HSAs remain the best-kept secret in tax planning. Most people ignore them until someone explains the magic; it’s literally the only account where taxes never apply. Not when money goes in, not while it grows, and not when it comes out for medical expenses. Singles can contribute $4,300 and families $8,550, with up until the April 2026 tax deadline to make it happen. Starting in 2026, there’s a bonus feature: $150 a month can go toward concierge doctor memberships tax-free.

IRAs deserve attention, too. The contribution limit is $7,000 (or $8,000 for the 50-plus crowd) with that same April deadline. The catch? Income limits and existing workplace plans can complicate things, so checking the rules is important.

Transform Losing Stocks into Tax Wins

Everyone has those regrettable investments. Maybe it was that “sure thing” tech stock or the cryptocurrency experiment that went south. Here’s the good news, selling losers before year-end can offset winners for tax purposes. Even better, losses can erase up to $3,000 of regular income. Whatever doesn’t get used rolls forward indefinitely, like store credit that never expires.

Play the Charity Deduction Game Smart

The standard deduction has increased yet again, standing at $15,000 for singles and $30,000 for married couples. Most people won’t beat that with itemized deductions, but there’s a clever workaround. By bunching several years of charitable giving into 2025, taxpayers can itemize this year and claim the standard deduction in future years. It’s like buying in bulk for tax benefits.

Timing matters because 2026 brings stingier charity rules. Only donations exceeding 0.5 percent of income will count, and high earners face a 35 percent cap. Anyone feeling generous should probably act this year.

Control the Income Timeline

Freelancers and business owners hold the cards on payment timing. That December invoice could easily become January income with a quick conversation. Even employees sometimes have flexibility with bonuses through understanding employers or HR departments. The trick is knowing whether next year’s tax situation will be better or worse.

The Roth Conversion Opportunity

With permanently lower tax rates now locked in, converting traditional retirement funds into Roth accounts makes increasing sense. Yes, taxes are due on the conversion amount today, but then everything grows tax-free forever. Smart planners often execute these moves during lower-income years, like between jobs or early in retirement.

Navigate Required Withdrawals Carefully

Anyone who’s 73 or older must withdraw from retirement accounts by Dec. 31. No exceptions, no excuses. The penalties for forgetting are harsh. First-timers get a choice, either take it now or wait until April. But waiting means two withdrawals hit in 2026, potentially pushing income into higher tax brackets. It’s worth doing the math.

The Charity Strategy Nobody Mentions

After age 70½, a powerful option opens up. You can send up to $108,000 directly from an IRA to charity. This qualified charitable distribution satisfies required withdrawals without adding to taxable income. Married couples can each do this, potentially moving $216,000 to charity while avoiding taxes entirely. For those already charitably inclined, missing this opportunity is literally giving money to the IRS instead of chosen causes.

Take Action Before Time Runs Out

Smart taxpayers are running projections comparing 2025 and 2026 tax scenarios right now. They’re scanning investment accounts for tax-loss harvesting opportunities. They’re accelerating charitable plans into 2025 before the rules tighten. They’re smoothing income across tax years where possible.

Nobody gets excited about tax planning, but a few hours of attention before year-end could save thousands of dollars. Good tax professionals pay for themselves many times over, especially in years with rule changes like this one.

How to Account for Additional Paid-in-Capital (APIC)

APIC, What is Additional Paid-in-Capital?According to the May 2019 Financial Stability Report from the Board of Governors of the Federal Reserve System, there was more than $15 billion in outstanding commercial credit. While there are many ways companies can obtain funding, additional paid-in-capital (APIC) is one way to accomplish this goal.

Defining APIC

This term refers to the gap between a share’s par value and the distribution price. If an investor pays more than what the company sets for its IPO price offer, that is what determines APIC.

Defining Par Value

Par value is the initial offer price a publicly traded company decides to offer shares to investors during its initial public offering (IPO) on exchanges. Depending on the actual initial price for an IPO, it can be done for publicity reasons, to reduce litigation risks and to aid in improving shareholder return on investment.

Market Value

Based on how well a publicly traded company performs, this is the prevailing price that investors assign to the share price, which varies dynamically.

Determining APIC

Calculating APIC is done as follows:

APIC = (Issue Price – Par Value) x Number of Shares Acquired by Investors

If a company establishes a stock price of $2 per share, investors can decide to bid up each share price to $3 or $7 or $20 via their purchases. If there are 2 million shares outstanding selling for a total of $44 million, the excess of $40 million (beyond the $4 million in par value) is the APIC.

Based on these circumstances, a company’s balance sheet should have the following entries:

– $4 million (paid-in-capital)

– $40 million (additional paid-in-capital)

When accounting for these stock purchases in this scenario, APIC is recorded on the balance sheet under the shareholder equity (SE) section. This can be seen as increasing a company’s bottom line because it results in them receiving additional cash from stockholders.

When it comes to recording the journal entry, the total cash generated by the IPO is recorded as an asset (debit) on the balance sheet, while the common stock and APIC are recorded as equity (credits).

Utility

The utility metric can yield a considerable amount of a business’ share capital, prior to retained earnings starting to accumulate. It helps provide a financial cushion for the company if retained earnings demonstrate a shortfall.

Companies that issue shares permit the business to not increase its fixed costs. Since this method is chosen instead of issuing bonds, there are no interest payments due to buyers of the bonds. Investors are not due any payments, including no dividend obligations. Business assets are also not subject to investor claims. Once shares are issued to investors, the generated funds are non-restricted, so the company can direct the funds as necessary.

APIC lets businesses produce money without any required assets backing the transaction. Depending on the company’s future performance, buying stock at the IPO can generate massive returns.

Further considerations

When there are additional share offerings post IPO, either common or preferred shares, the APIC levels may grow, necessitating them to be documented on the business’s financial statements. If share repurchases are made, levels can be decreased.

While each business has many options to raise money, if a company uses this method, it’s important to ensure that they are accounted for properly. As always, contact a professional to ensure the best personalized advice.

The New Face of Phishing: Techniques, Targets and Prevention

Phishing Attacks Phishing is a major threat that keeps evolving and has now become a sophisticated and costly cyber risk facing businesses of all sizes. Previously linked to malicious links in an email, phishing is now powered by AI, automation, and social engineering. The attacks have become harder to detect; they are faster to execute; and they can be very damaging if successful. With many business processes happening online – such as payments, approvals, and customer engagement – the attack surface has expanded, and so has the creativity of cybercriminals.

The Changing Landscape of Phishing

Modern phishing is unlike the previous suspicious and poorly written emails, and today cybercriminals are using AI tools to do many things, including:

  • Generate perfectly written and personalized messages – attackers can now easily analyze company websites, social media profiles, public reports, and employee profiles to clone the tone, style, and communication patterns. Messages appear legitimate when they reference recent projects or internal updates.
  • Generate deepfake audio and video – with readily available AI voice-cloning tools, a scammer can easily impersonate CEOs or CFOs and request urgent wire transfers or credential access.
  • Bypass MFA using real-time phishing kits – these kits mirror login screens of popular business tools such as Microsoft 365 or Google Workspace. An employee enters credentials and authentication codes into the fake page, giving attackers instant access.
  • Launch automated hyper-targeted attacks – with automation, criminals can target specific departments using tailored messages relevant to their daily tasks.

High-Value Targets Inside Organizations

Phishing attacks are no longer random but very strategic:

  • C-Suite executives – executives are prime targets due to their authority and access levels. If an executive is compromised, their inbox can be used to authorize payments or request sensitive data.
  • Financial teams – the accounts department faces fake invoice scams, fraudulent banking instructions, and impersonated vendor messages.
  • HR departments – attackers send fake resumes loaded with malware. They might also pose as job applicants to access employee data.
  • Remote and hybrid workers – these workers use shared Wi-Fi, personal devices, and unsupervised collaboration tools. This creates a wider entry point for attackers.
  • Customers and partners – attackers impersonate brands and trick customers into submitting payments or sensitive information through fake lookalike pages.
  • IT admins and system engineers are also valuable as they have privileged access.

Modern Phishing Techniques

Emails remain the dominant delivery method, but attackers have diversified to:

  • Quishing (QR Code Phishing)
    QR codes are everywhere: on flyers, delivery packages, restaurant menus, conference badge,s and more. However, QR codes can lead to malicious sites or credential harvesting pages.
  • Search Engine Phishing or Malvertising
    Fake ads appear above legitimate brands on search results that a user can click on –thinking it’s a legitimate link.
  • Browser-in-the-Browser Attacks
    These are fake login pop-ups that replicate trusted login screens. An employee will enter their credentials, thinking it’s a legitimate site, and this goes straight to attackers.
  • OAuth Application Scams
    Here, attackers don’t steal passwords. Instead, they trick users into granting access to a malicious app. Once the access is granted, the attacker has total access.
  • Deepfake Calls and Video Messages
    These may come as high-pressure video calls or messages from an executive requesting urgent action, emergency payment, or private documents.
  • Fake Travel and Expense Scams
    Taking advantage of corporate travel, attackers clone legit travel sites in order to steal credit card and employee information.

Prevention Strategies Every Business Must Adopt

Phishing is a problem that can’t be eliminated but can only be significantly reduced through a combination of technical measures and human risk management.

Prevention requires a combination of technology, processes, and people.

  1. Build a Security-Aware Culture
    Training must be continuous, engaging, and realistic. It should be conducted via simulation and scenario-based learning.
  2. Strengthen Email Authentication
    Implement modern AI-based email filtering tools to help detect anomalies that human eyes miss. Include identity verification protocols like DMARC, SPF, and DKIM to reduce spoofing attacks.
  3. Adopt Zero Trust Security
    Implement the “never trust, always verify” approach. Access should be limited, monitored, and timed out automatically. High-risk actions should trigger additional verification.
  4. Secure Remote Work
    Implement VPNs, approved devices, endpoint protection, encrypted storage, and clear policies.
  5. Implement Multistep Verification for Financial Transactions
    Require verbal confirmation or dual approvals for high-value transfers.
  6. Monitor Vendors and Partners
    Keep in mind, there is a sharp rise in supply-chain attacks. Regularly verify domains, emails, and communication from suppliers and partners.
  7. Have an Incident Response Plan
    Be ready with a response plan in case of a breach. Acting quickly will reduce potential losses.

Conclusion

Phishing has transitioned into a sophisticated threat targeting the core operations of a business. New phishing variants reveal how attackers continually evolve their techniques. With the right awareness, technology, and processes, organizations can significantly reduce exposure.

How to Account for Accretion

What is Accretion?Whether it’s an individual investor or a business owner looking to increase their earning power, understanding how accretion works is essential for individual and business investors to make the correct decisions going forward.

How Accretion Works for Bonds

Accretion is the gradual increase of a bond’s value over time. As a bond moves toward its maturity date, it increases in value until it reaches its face or par value – or what’s paid to the bondholder upon maturity.

If a bond has a face value of $2,000, yet it’s discounted at $1,900 when it’s offered for sale, the present value of the bond is $1,900, leaving the difference of $100 as the discount. Between the time of purchase and when it matures, the value of the bond will appreciate, up to its par value of $2,000. As the bond increases in value, this is referred to as an accretion discount. 

When it comes to accounting for bond accretion, there are two common methods.

Straight-Line Method

This approach documents the bond’s appreciated monetary gain and is laid out equally over the bond’s time frame until maturity. For a bond with a term of 10 years and a business that publishes its earnings once a quarter, there are 40 earnings releases.

If there’s a $100 discount, spread across 40 quarters, that is $2.50 every three months. The $2.50 is the quarterly accretion until the bond matures.

Constant Yield Method

This method is different from the straight-line method in that the bond’s value appreciation increases in value closer to the bond’s maturity date.

Acquisitions and Accretion

Companies can also benefit from accretion. Through the concept of synergy, where there’s more output from combining multiple entities than the sum of them if still separate, an acquiring company adds the earnings before interest, taxes, depreciation, and amortization (EBITDA), for example, to add to its existing shareholders’ value.

Illustrating How it Works

If Company X wants to increase its earnings per share for its shareholders, an acquisition is one way to do so. Assume Company X earned $1 million in net income the preceding year and has 3 million shares. And then there is Company Z, which had $500,000 in net income over the same time frame, with 1 million shares issued to raise cash. The following is a way to calculate the acquisition accretion value of the new combined company.

Earnings Per Share of Company X: 1,000,000 / 3,000,000 = 0.33

Earnings Per Share of the new company post-acquisition: ($1,000,000 + $500,000) / (3,000,000 + 1,000,000) = $1,500,000 / 4,000,000 = 0.375

Based on the calculation, the earnings per share of the post-acquisition company are $0.375. Compared to the EPS for the original, pre-acquisition Company X, the post-acquisition company is $0.045, resulting in a positive acquisition accretion.

Whether an individual investor is looking to see how bond accretion works or a company is looking at whether an acquisition makes business sense, understanding how accretion works is essential to ensure it’s accounted for properly.

Partial Government Funding, Promoting Transparency and Protecting Against Foreign Terrorism

Government Promoting TransparencyEpstein Files Transparency Act (HR 4405) – The purpose of this bill is to require the Department of Justice to release all documents and records in its possession of investigations and court cases related to Jeffrey Epstein. Epstein was previously convicted of soliciting prostitution from an underage girl, and also faced new sex trafficking charges prior to his 2019 death in custody. The files are expected to reveal the names of other people involved in the sex trafficking scheme. The act was initially introduced by Rep. Ro Khanna (D-CA) on July 15. It was updated and passed in the House on Nov. 18, in the Senate the next day, with only one opposing vote between the two chambers. The bill was signed into law by the president on Nov. 19. The DOJ has up to 30 days to release the documents, which may be lightly redacted to protect against unwarranted invasion of privacy, such as victim names and medical data.

Continuing Appropriations, Agriculture, Legislative Branch, Military Construction and Veterans Affairs, and Extensions Act, 2026 (HR 5371) – This is the bill that ended the federal government shutdown. It includes funding for the remainder of the fiscal year for the food assistance program SNAP, the Department of Agriculture, the FDA, the military, Veterans Affairs, and Congress through Sept. 30, 2026. However, it stops short of funding approval beyond Jan. 30, 2026, for Commerce, Justice and Science (CJS); Defense, Energy and Water; Financial Services and General Government (FSGG); Homeland Security; Interior, Environment, and Related Agencies; Labor, Health and Human Services, and Education (LHHS); State, Foreign Operations and Related Programs; Transportation; and Housing and Urban Development. The continuing resolution did contain a few ancillary provisions, including mandatory backpay and rehiring of all federal employees furloughed or laid off during the shutdown. The original version of the bill was introduced on Sept. 16 by Rep. Tom Cole (R-OK). It passed in the House on Sept. 19 and failed in the Senate 14 times before a revised bill was passed on Nov. 10. The final bill, with changes, passed in the House on Nov. 12 and was signed into law on the same day.

District of Columbia Cash Bail Reform Act of 2025 (HR 5214) – This bill was introduced on Sept. 8 by Rep. Elise Stefanik (R-NY). It represents Republicans’ ongoing battle over who has jurisdiction over Washington, D.C.’s law enforcement and justice system. The bill would return to a cash bail system and require automatic detention of those charged under a wider set of offenses. The new confinement rule counters D.C.’s long-standing system of judge discretion regarding detention or supervised release. The bill passed in the House on Nov. 19 and currently lies in the Senate.

Strengthening Cyber Resilience Against State-Sponsored Threats Act (HR 2659) – This bipartisan legislation represents a federal strategy to strengthen U.S. cyber defenses to counter China’s attempts to actively target American infrastructure. Unfortunately, the bill does not apply to other hostile state-sponsored cyber actors such as Russia, Iran, or North Korea. Introduced by Rep. Andrew Ogles (R-TN) on April 7, the bill passed in the House on Nov. 17 and currently rests with the Senate.

Department of Homeland Security Vehicular Terrorism Prevention and Mitigation Act of 2025 (HR 1608) – This bipartisan bill seeks to address the rising threat of vehicle-based attacks, including the possible misuse of autonomous vehicles, rideshare platforms, and connected vehicle technologies. The legislation was introduced by Rep. Carlos Gimenez (R-FL) on Feb. 26 and passed in the House on Nov. 17. It currently awaits consideration by the Senate.

5 Rules for Giving to Charity

Giving to CharityGiving to charity is good for a couple of reasons. First, giving to organizations you believe in is intrinsically good – for them and for you. When we give, the “love hormone” oxytocin is released. Second, giving can reduce your taxable income, which also might make you feel pretty good. But here are a few things to know before you start doling out your cash.

Make sure you give to an IRS-recognized charity. More specifically, it must be a tax-exempt organization that is defined by section 501(c)(3) of the Internal Revenue Code, which includes entities like religious organizations, the Red Cross, nonprofit educational agencies, museums, volunteer fire companies, and organizations that maintain public parks. Most importantly, you must not have received anything in return for your gift. So before you give, make sure you verify your organization with this handy IRS tool. It’s super important to do this before you donate, and be sure to ask how much of your contribution will be tax-deductible. This is key.

Gifts to family and friends don’t count. As much as you’d like to gift perhaps a worthy nephew, these amounts are not tax-deductible. In fact, if they exceed a certain amount, they could be subject to a gift tax.

Deductions have a cap. Generally, you can deduct up to 60 percent of your adjusted gross income via charitable donations (for cash donations). That said, you may be limited to 20 percent, 30 percent or 50 percent, depending on the type of contribution and the organization. Examples of limited contributions include non-cash gifts, private-foundation gifts, etc. This deduction limit applies to all the donations you make during the year, no matter how many organizations you give to.

Exceeding your limit. If you go over the 60 percent limit of your adjusted gross income, the amount can be deducted from your tax returns over the next five years, or when the money’s gone. This process is known as a carryover. Good news for those who are generous.

Deductions for non-itemizers & itemizers. Specifically, for the 2025 tax year (taxes that are due by April 15, 2026), you’ll have to pivot and itemize to deduct your charitable contributions and get the tax break.

But for the 2026 tax year (taxes due April 15, 2027), the rules change for both types:

  • If you don’t itemize on your tax return, you can deduct up to $1,000 (single) or $2,000 (married filing jointly) in charitable contributions. This means you can take an above-the-line deduction for the 2026 tax year on the tax return that you’ll file in 2027.
  • If you do itemize on your tax return, you must donate an aggregate total of at least 0.5 percent of your adjusted gross income to charity to claim the deduction. Only the portion of your total charitable donations that exceeds 0.5 percent is deductible.

Making sure you follow these guidelines will ensure that you can realize your well-deserved deductions and tax breaks. If you have other questions about charitable giving, consult your tax professional. They’ll know all the ins and outs of charitable giving and keep you secure moving forward.

Sources

Tax-Deductible Donations: 2025-2026 Rules for Giving to Charity – NerdWallet

Financing Via Off-Balance Sheet Options

Off-Balance Sheet Options, Off-Balance Sheet Financing (OBSF)When it comes to business needs, securing financing is a top priority, particularly when starting out or for ongoing needs such as making payroll or paying for inventory. This financing could include a loan or securing an ongoing credit line, and businesses can do that through Off-Balance Sheet Financing (OBSF).

Defining OBSF

Off-Balance Sheet Financing is an accounting practice whereby businesses document liabilities or assets on their books but do not reflect them on their balance sheet. It’s important to note that while they’re not reflected on the business’ balance sheet, if their disclosure meets generally accepted accounting principles (GAAP), it’s legal. If select transactions aren’t on the company’s balance sheet, these transactions are generally found in a company’s financial statements via notes. If, however, company employees conceal material information from investors, then it becomes illegal. As the Federal Deposit Insurance Corporation (FDIC) and the U.S. Securities and Exchange Commission (SEC) lay out, financial statements also may contain references to lease expenses, rentals, or partnerships.

Why Companies Use OBSF

Businesses use this type of accounting to manage their debt usage. Along with reducing interest rates for commercial loans, businesses can lower their leverage and debt-to-equity ratios, reducing the chances of default and encouraging outside investment. This is even more advantageous to help companies obtain financing if they have debt covenants.   

In reaction to the Financial Accounting Standards Board’s (FASB) discovery of operating leases regarding OBSF of more than $1.25 trillion for lease accounting, it changed the requirement for OBSF in February 2016 to mandate U.S. public companies to record “right-of-use assets and liabilities from leases on balance sheets” per 2016-02 ASC 842, coming into force in 2019. Based on the publication “Accounting Standards Update No 2016-02 Leases (Topic 842) p. 1,” footnotes were mandated for greater transparency.

How OBSF Works

OBSF moves select assets, liabilities, or transactions away from their balance sheets. It’s done to attract investors or when a company has a ton of debt yet needs to borrow additional capital to fund operations. This can provide companies with more favorable lending rates. Such transactions are either moved to subsidiaries or via special purpose vehicles. The questionable assets are still there but are simply listed on related monetary documentation.

Depending on how the company proceeds, it can include entities that the parent company has a minority ownership stake in. This may include special purpose vehicles (SPV) that take on assets and liabilities, along with other entities such as joint ventures and research and development (R&D) partnerships.

Conclusion

When it comes to R&D partnerships, since R&D is capital-intensive and requires a long time for completion, OBSF is financially advantageous. It permits a company to reduce its liability over the research time since there are no substantive assets to help even out the liability. Industries such as healthcare can see benefits.

Another advantage of OBSF is that when an operating lease is used, it can create liquidity since capital is not tied up in purchasing equipment, and rental expenses are the only financial outflows.

When done according to GAAP guidelines and state and federal laws, companies that use OBSF can maximize their financial landscape.

Get a Jump on Holiday Shopping: Key November Dates

Holiday ShoppingFor some of us, last-minute holiday shopping is just what we do. That said, it’s probably never fun, and two things invariably seem to happen: The gifts you want aren’t available, and you end up paying too much. That’s why shopping in November to get the best savings on what you want just might be the right thing to do this year. Here are a few sales dates to put on your calendar.

Singles Day, November 11. Originally started in China as a humorous “anti-Valentine’s Day” event, it’s become one of the biggest shopping days of the year, surpassing Black Friday and Cyber Monday. To top it off, the date, 11/11, was chosen because it symbolizes, you guessed it, four ones – aka singles. On this day, you can find huge discounts at a lot of high-end clothing stores like Athleta, Nordstrom, Lululemon, Abercrombie & Fitch, Madewell, Neiman-Marcus, and J. Crew, to name a few.

Pre-Black Friday, November 20-27. Yes, there is such a thing, as if Black Friday isn’t enough in and of itself. Nevertheless, lots of retailers get in on this. This year, you’ll want to check out early access on holiday deals at Costco, Lowe’s, Best Buy, as well as Kohl’s, GameStop, and PetSmart. You can find other merchants who offer deep discounts here.

Black Friday, November 28. It’s probably the most famous shopping day of the year, where you’ll find huge price cuts across all categories. If you’re into tech stuff, head to Apple, AT&T Wireless, Dell, Google, HP, Lenovo, or Micro Center to start. The big box places to hit are Walmart, Target, and Sam’s Club. For home goods, you’ll find savings at Bed, Bath & Beyond, Ashley Furniture, and Crate & Barrel. If you want a comprehensive list, go to blackfriday.com. (See? There’s even a website dedicated to this day!) But get ready to scroll because there’s a lot there.

Small Business Saturday, November 29. Originally launched in 2010 by American Express, this day is all about shopping at your local stores. So hit your neighborhood shops, markets, coffee shops, and boutiques to support your friends and neighbors. If you don’t know where to start and don’t have a lot of time, just Google “small business Saturday sales near me” and you’ll be good to go.

Cyber Monday, December 1. To cap off all the November savings, you can’t forget this day. And yes, it’s not technically in November, but that’s OK. This date is great because you can let your fingers do the shopping. Online-only offers are king, so hunker down and start searching. Some places with the biggest deals are, again, (and not surprisingly) Amazon, Target, and Walmart – the big three. For more price-cutting goodness, go here.

Life gets busy around this time of year, but if you take a moment, get your list and hit a few of the aforementioned stores, you’ll be way ahead come the holidays. And that just might be the best gift of all.

 

Sources

Holiday Shopping Calendar: Key Discount Dates 2025 | GiftList Blog | GiftList

https://giftlist.com/blog/holiday-shopping-calendar-key-discount-dates-2025

Understanding The Q Ratio

Understanding The Q Ratio, What is Tobin's Q RatioWhen it comes to evaluating a business, there are many ways to perform a valuation. One way to do so is to use the Q Ratio. Known as Tobin’s Q Ratio or simply the Q Ratio, this method looks at the proportion between the values of a physical asset and its replacement cost. Developed by Nobel laureate economist James Tobin, this ratio presumes a single company; for public investors, if asset values can be estimated, the company’s market value of a publicly traded company may be approximately estimated.

The original formula is as follows:

Q Ratio = Market Value of Assets / Replacement Cost of Capital

While this formula is the original iteration, approximating an asset’s replacement value is complicated and oftentimes not 100 percent realistic to analyze. The more realistic way it’s calculated is by using book values in lieu of the asset’s replacement costs. The new way to calculate it is as follows:

Q Ratio = (Equity Market Value + Liabilities’ Market Value) / (Equity Book Value + Liabilities’ Market Value)

When it comes to calculating the overall market’s Q Ratio:

Q Ratio = Value of the Stock Market / Corporate Net Worth

Putting the Q Ratio in Practice

Essentially, it’s used to value a company. Once calculated, the Q Ratio provides internal stakeholders and outside investors with one way to evaluate a company.

Above 1

If the Q Ratio is more than 1, the business’ market value is higher than its booked assets. It means a company’s valuation is overestimated in the eyes of the market since there is some portion of the company’s assets that are either not documented or valued fully. When the Q Ratio is above 1, a business’ earnings are worth more than replacement costs for the assets. At this level, entrepreneurs are incentivized to develop a competitor business to gain market share and financial gain.

Equal to 1

When the Q Ratio equals 1, it implies the market sees the company’s assets as valued fairly.

Below 1

At this level, a business’ assets are worth more than fair market value, establishing the business as undervalued. Investors with enough assets can purchase the company in question, either via shares if publicly traded or outright if a private company, versus trying to create a competitor company to siphon value away from it.

Further Consideration

When it comes to the calculated Q Ratio, it’s important to keep it in context. While accountants can be precise with many things during preparation, when it comes to market forces and intangible assets, analysts need to use their judgment. Investors and market forces can create hyperbole for a business’ value that can’t be quantified and recorded by accountants. Stock analysts’ perspectives on a business’ prospects or rumors regarding future performance can modulate the present, dynamic valuation of the company.

Another consideration is how to document and gauge intangible assets like intellectual property and goodwill. While accountants can approximate IP or goodwill, it’s not an exact science.

Thus, when businesses use the Q Ratio to value their own company or one they consider purchasing, investors must take the Q Ratio as part of a holistic valuation approach.